Many companies have begun to embrace a more realistic image for their models of their product. Instead of fooling their audience with an "unrealistic" image of a photo-shopped model, popular makeup company, MAC, decided to go with someone a little more convincing. MAC has just launched their new campaign, #MACnificent Me, featuring women who either have always been left out or never felt comfortable in their own skin. The entire message of the campaign is to show that it is okay to be completely honest about who you are.
Luzmaria Vargas is just an average woman who opted to enter the MACnificent Me contest and was one of the six women chosen to model MAC’s makeup for this fall season.She states that "Beautiful in and out, because it's not about the size or color, it's the inside that counts."She tells her touching story about how she was always left out and never felt beautiful because she is plus-sized.It wasn’t until she realized that she had to accept herself for who she was and be completely honest about it.
Luzmaria Vargas is just an average woman who opted to enter the MACnificent Me contest and was one of the six women chosen to model MAC’s makeup for this fall season.She states that "Beautiful in and out, because it's not about the size or color, it's the inside that counts."She tells her touching story about how she was always left out and never felt beautiful because she is plus-sized.It wasn’t until she realized that she had to accept herself for who she was and be completely honest about it.
"With every kink and curl, I'm always gonna be the same girl." These words were spoken by the model, Vanessa Tyese Stewart. Throughout her life she felt uncomfortable seeing others with straight hair and relaxers knowing that her hair was naturally curly. However, she discovered that having straight hair was not for her and she decided to embrace her individuality through her natural hair.
In Thank You for Arguing, Jay Heinrichs, pronounces that by identifying with your audience you have the key to successful persuasion. In this #MACnificent Me campaign we see women from all walks of life discussing how they learned to accept themselves with the audience.Through ethos, MAC manages to appear trustworthy to the audience by using women that we see in our everyday lives. This appeals to consumers of the product because most likely the women buying the product has suffered in some way from their insecurities as well.Not only is this campaign encouraging women to join through ethos but it also filled with pathos as well. MAC definitely knows how to read their audiences emotion. Makeup is a product used mostly by women therefore MAC uses these ordinary women to tell their extraordinary stories of how they express their individuality. These are just a couple of the women who have managed to make their mark through their remarkable stories.
Take a look at the story of these other women: Selena Pellegrini and Tresor Prijs. It is nothing more wonderful than seeing these women comfortable with their own unique beauty.
M·A·Cnificent: BEING CREATIVE, BEING CONFIDENT, HAVING FUN AND MOST OF ALL, BEING TRUE TO YOURSELF.
Take a look at the story of these other women: Selena Pellegrini and Tresor Prijs. It is nothing more wonderful than seeing these women comfortable with their own unique beauty.
M·A·Cnificent: BEING CREATIVE, BEING CONFIDENT, HAVING FUN AND MOST OF ALL, BEING TRUE TO YOURSELF.